Experience
18+ years.Every stage of growth.
Eric Marvin has led businesses from startup through scale — inside public companies, private equity environments and founder-led organizations. The through-line across every role: a bias toward execution, a focus on unit economics and a belief that the best strategy is the one that actually gets implemented.
View LinkedIn ProfileThe Operator Philosophy
Most consultants have studied growth. Eric has lived it — managing P&Ls, building and leading cross-functional teams, launching products into major retail channels and driving ecommerce from zero to eight figures. That operating experience is the foundation of everything Marvin Growth Partners does.
The philosophy is simple: diagnose before prescribing, match strategy to stage, execute alongside the team, and measure everything. It's the same approach Eric has applied across five companies, multiple industries, and every growth challenge from early-stage customer acquisition to PE-backed exit preparation.
"The best growth advice comes from people who have actually run businesses — not just advised them."
Founder & Principal
Founded an AI-enabled growth advisory firm serving retail, local service, and consumer businesses — bringing operator-level thinking and practical AI systems to growth-focused teams.
After two decades inside public companies and PE-backed environments, Eric founded Marvin Growth Partners to give growth-focused businesses access to the kind of operator-level thinking and AI-enabled systems that were previously only available to large enterprises. The firm works hands-on alongside clients — diagnosing, building, and executing — until the growth system is running and the results are real.
As a StoryBrand Certified Guide, Eric also helps brands clarify their messaging and deploy it consistently across every channel. The firm's client base spans retail brands, local service businesses, founder-led companies at inflection points, and PE portfolio companies preparing for exit.
Key Accomplishments
- Founded and scaled an AI-enabled growth advisory practice
- Certified StoryBrand Guide — brand messaging and positioning
- 5 patents filed across product and process innovation
- Served retail, ecommerce, local service, and consumer brand clients
- Built AI-powered growth systems for businesses across multiple verticals
Director of Marketing
Led global brand and marketing strategy across North America, LATAM, EMEA, APAC, and SEA for a publicly traded outdoor and consumer products company.
At American Outdoor Brands, Eric led brand and marketing strategy across multiple product lines and international markets — managing a cross-functional team of four and overseeing campaigns, channel strategy, and brand positioning across NA, LATAM, EMEA, APAC, and SEA. The role required balancing global brand consistency with regional market nuance across highly competitive consumer categories.
This was a high-complexity operating environment: multiple brands, multiple channels, multiple geographies, and the accountability of a public company P&L. Eric developed the systems-thinking and cross-functional leadership skills that now underpin the Marvin Growth Partners methodology.
Key Accomplishments
- Led marketing strategy across NA, LATAM, EMEA, APAC, and SEA
- Managed cross-functional team of four across multiple product lines
- Oversaw brand positioning and channel strategy for publicly traded portfolio
- Drove demand generation across DTC, retail, and international channels
- Built scalable marketing infrastructure across a multi-brand portfolio
Senior Global Brand Manager
Global brand and strategy leadership for the Coleman brand within the Newell Brands portfolio — one of the most recognized names in outdoor and consumer products.
The Coleman role at Newell Brands placed Eric at the intersection of a globally recognized consumer brand and one of the world's largest consumer products companies. The work required navigating the complexity of a Fortune 500 environment while driving brand strategy for a category-defining outdoor brand with deep consumer loyalty.
This experience sharpened Eric's ability to operate within large, matrixed organizations — building alignment across functions, managing brand equity at scale, and translating global strategy into market-level execution. It also deepened his understanding of how large retail and consumer brands manage channel relationships, product lifecycle, and brand architecture.
Key Accomplishments
- Global brand strategy leadership for the Coleman brand
- Operated within Fortune 500 Newell Brands portfolio environment
- Managed brand equity and positioning for a globally recognized consumer brand
- Cross-functional alignment across global marketing and product teams
- Translated global brand strategy into regional market execution
Product Manager
Managed P&L across the Indoor/Outdoor Games category for a portfolio of 8+ brands — driving market position through product line development, acquisition, and licensing.
At Escalade Sports, Eric owned the full P&L for the Indoor/Outdoor Games category across a portfolio that included Silverback, Atomic, Mizerak, Zume, and Pickleball Now. The role was a true general management position: product strategy, line development, pricing, channel management, and brand positioning — all under one roof.
This is where Eric developed his P&L discipline and multi-brand portfolio management skills. Managing 8+ brands simultaneously required rigorous prioritization, clear channel strategy, and the ability to identify which brands had the most growth leverage — skills that directly inform the diagnostic approach at Marvin Growth Partners today.
Key Accomplishments
- Full P&L ownership across Indoor/Outdoor Games category
- Managed portfolio of 8+ brands including Silverback, Atomic, Mizerak
- Drove market position through product line development and licensing
- Led brand acquisition and integration within the portfolio
- Built channel strategy across retail, DTC, and specialty distribution
Product Manager & NHL Sales
Managed the goalie product line and NHL pro sales — growing goalie revenue 600% and expanding NHL pro exposure from 7 to 50 goalies in the first year.
The Warrior Sports role was where Eric's operating career began in earnest. He managed the goalie product line end-to-end — product development, pricing, channel strategy, and pro athlete relationships — while simultaneously leading NHL and NCAA custom goalie sales. In his first year, he grew NHL pro exposure from 7 to 50 goalies, a 600%+ increase that transformed the brand's credibility in the category.
This role also produced Eric's first patent — a product innovation in the goalie equipment category. The combination of product management, pro sales, and brand building in a highly competitive sports market gave Eric a foundation in the fundamentals that still drives his approach: understand the customer, build the right product, get it in front of the right people, and measure what matters.
Key Accomplishments
- Grew goalie sales 600% through product and channel strategy
- Expanded NHL pro exposure from 7 to 50 goalies in first year
- Secured first patent in goalie equipment product innovation
- Led custom goalie business with NHL and NCAA accounts
- Built pro athlete relationships that drove brand credibility and retail pull-through
Industries & Channels
Credentials & Recognition
StoryBrand Certified Guide
Certified in the StoryBrand framework — a proven methodology for clarifying brand messaging so customers understand what you do, why it matters, and why they should choose you.
5 Patents Filed
Five patents filed across product and process innovation — spanning consumer products, sporting goods, and operational systems developed during Eric's operating career.
Western Michigan University
Degree from Western Michigan University, providing the academic foundation for a career built on business fundamentals, brand strategy, and consumer market analysis.
5 Successful Exits
Contributed to five successful business exits across consumer, retail, and PE-backed environments — bringing firsthand experience in exit preparation, valuation, and transition.
Work With an Operator Who Has Been There.
If you want a growth partner who has managed P&Ls, built teams, launched products, and driven exits — not just advised on them — let's talk.