Service
Fractional Marketing Leadership
Senior marketing leadership on a part-time basis, strategy, oversight, and accountability.
What's included
- Quarterly planning and KPI review
- Campaign direction and vendor oversight
- Clear priorities without a full-time hire
Best for
An agency executes specific tactics, running ads, building websites, managing social media. A fractional marketing leader provides strategic direction, sets priorities, and holds vendors (including agencies) accountable. Many businesses benefit from both: a fractional leader to set strategy and an agency or internal team to execute.
Common questions
What is the difference between fractional marketing leadership and hiring a marketing agency?
An agency executes specific tactics, running ads, building websites, managing social media. A fractional marketing leader provides strategic direction, sets priorities, and holds vendors (including agencies) accountable. Many businesses benefit from both: a fractional leader to set strategy and an agency or internal team to execute.
How many hours per month does this typically involve?
It depends on the scope and the size of your marketing operation. Most engagements range from 8 to 20 hours per month. We define the hours and deliverables clearly at the start of the engagement.
Do you work with our existing vendors?
Yes. We assess your current vendor relationships, define clear expectations and KPIs, and manage performance. If a vendor is not performing, we will tell you and help you find a better option.
Is this the right fit if we are just getting started with marketing?
Fractional leadership works best for businesses that already have some marketing activity and need strategic direction and accountability. If you are just getting started, a Growth Assessment is a better first step, we will identify the right scope for your situation.
What happens if our needs change during the engagement?
We review scope and priorities quarterly. If your business needs change, we adjust the engagement accordingly. We do not lock you into a fixed scope that no longer fits.
Ready to get started?
Book a Growth Assessment and we'll identify the right scope for your business.